Off-page optimization

Off-page optimization is a technique used to rank and increase website traffic in the Google search engine.
Links are a significant part of Off-page SEO to get domain popularity.
Quality backlinks are used to reach a wider audience all over the world.
Linking your website in a high authority domain is used to get user credibility and traffic to your site.
Content must be relevant to the user's search query to get a better result.
Backlinks to your website is a long-term process in a high authority domain.

Link Building

Getting a link from other websites to your domain is called link building. It plays a major role in off-page SEO to get organic traffic.
Building links in social media sites also you will get a more engagement To reach an enormous audience, is the best way to get a link from Social media platform.
If you want a tremendous customer or you need a platform to promote your product for that you can go with youtube, Facebook , Instagram , Twitter , Quora, and LinkedIn.
These platforms are playing a major role in your business to reach out to an audience.
Other engagement sites also you can get organic traffic such as Article submission, blog submission, video submission, and PPT submission sites.

Links are divided into two types are:

Inbound links are also called internal links. Links came from another website to your domain called inbound or internal links.
Links came from high authority domains called high-quality links and links came from low authority domains called low quality or spammy links.
Low-quality links affect the ranking on the Google search engine results page.
High-quality links give popularity to your business and you can reach a wider audience, sales, and conversion rates. You can also get user credibility.
Low-quality links will not give you better results for your business.

Outbound links are also called external links. Your domain links pointing another website called outbound or external links.
In outbound links having rel= do-follow and rel= no-follow links.
The search engine crawls the do-follow links. To insert a code rel= do follow in your website.
Do follow links website will get ranking in the search engine and also get traffic.
The search engine does not crawl the no-follow links. So that you can protect your website from spam links.
Spam links affect your ranking in the search engine for that purpose you can use rel= no follow in your website code.